Why do you need a publicist

See our latest post - You don't want to miss it! Share this: Twitter Facebook. Previous Post: « Sales call psychology. Next Post: Pivoting your business ». Happy Birthday to my best friend and one I love th. I know ev. This past year has been a total whirlwind. As of late, two things have become increasingly im. Let's look at some of the things we do on an ongoing basis and how you might be able to apply them to your own marketing efforts:. Know the rules: When I say rules, I mean not just the rules of your industry but the rules of pitching.

When to pitch, who to pitch, how to pitch. A good publicist knows this, updates her information constantly because media changes, moves, etc. Get a reporter angry and you'll see what I mean. Turn in a story late and see how much media coverage you end up getting. A lot of authors think they are special and different, and the rules don't apply to them.

Yes, you are special and different and yes, the rules still apply to you. Read outside of your market: They say that, eventually, everything ties into everything. This may or may not be true for all industries, but when it comes to promotion you'd be surprised how much a ripple over there can affect what you're doing here.

Reading outside of your market, mostly related to changes affecting other markets, serves a couple of purposes. First, the importance of creativity when you're pitching can't be overstated and sometimes to be creative, you have to look through your world using a different lens. By digging into and outside of your market, you'll be able to gain access to information that could affect your message long-term, or perhaps give your brain enough juice and insight to bring a new set of ideas that will create some great pitches.

Google Alerts: You can't possibly follow every thread of discussion around your topic, or know where and when it's being covered, but you do need to stay up on all of it; that's where Google Alerts comes in. Yes, there are more elaborate tracking services, but Google Alerts is a great way to know when and where your topic is being featured. Also important, you'll see who's getting quoted and which media is covering your industry.

Understand the importance of local media: Many times clients want to overlook local media. It's not as glamourous or as big as national media. Well, that may be true but there's gold in your back yard.

We love local campaigns and local media loves their regional "celebrities. Additionally, network with local media by going to media events like Press Clubs which anyone can register for. You never know where this will lead you, and you never know where your local contact may wind up on the media food chain.

Years ago I worked with a producer for a local small Los Angeles station. Therefore,outsourcing is a sure way to guarantee getting professional skills from experts at affordable rates. What exactly can a publicist do for you? In the modern world, there are numerous ways a publicist can assist you as an individual or organization achieve your goals.

The era of the usual traditional PR is gone. PR has transformed to take into cognizance, the challenges and emerging trends of the digital world.

Some clients still think that once they are able to get into the mainstream media like television and newspaper, they are on top of the game. Not any more, all that has changed, especially for our area of specialization — arts of classical and nonprofit musicians. The traditional media no longer accommodate art coverage as such.

To get art featured in television, newspapers or radio now feels like winning a lottery. If they get featured at all, they are limited to niche publication and local news.

The mass media obviously have greater things to deal with than arts coverage. How often do we see art critics review arts in the main stream media? The New York Times now give arts little or no space just like other mainstream media. The New Yorker Magazine has no business with art from outside of New York, renowned musicians and all.

So why do you still need a publicist in this scenario where the big shots in mass media would rather eschew arts?

Fortunately, the new era of social media and the internet has given arts and publicists a new lease of life. Thanks to websites, search engines like Google and Bing,social media including Facebook, Instagram, and email, you can stillpromote and inform your public, even better than with the media companies.

Thankfully, most clients know this and apply it in their own ways. But same cannot be said of the classical music industry. Based on my first hand experiences working as a publicist for trusted brands and individuals, I have come up with three steps vital in PR.

As easy as that may sound, you need an expert to make that work out efficiently. You can establish your own in-house strategies; build communication systems through the internet and other digital resources. Yet, there are still lots of people that still believe the traditional media is the only efficient means. Actually, it is not. But seeing as they offer limited coverage to the music and arts industry, we should take our fate into our own hands.

Accordingly,employ the digital means which allows you achieve direct relationship with your public. Besides, you have the power in your hands because digital platforms allow you to control the strategies, contents and methods. When using the modern PR method, we are able to integrate engaging and relevant contents in the form of text or graphics using relevant social media and digital platforms. You can out-source the content creation to ghostwriters or produce them in-house.

Further, we can add brand partnership and of course, the traditional media into the mix to produce one incorporated PR communication mechanism. The end result will simply amaze you. You can get effective PR at a pocket-friendly rate from my firm. With our PR approach, you can save costs and still get the best results and achieve your PR goals. Thanks to technological innovations, we comfortably work remotely with our virtual team of experts. This means we are able to work without any physical space, no renting of physical office space.

Consequently, we save cost on rent. In addition, since we use a team of expert contractors, you are assured of professional services.